📌 What is BOG? If you take odds of 5/1 and the horse starts at 7/1, BOG pays you at 7/1. You always get the better of your requested price or the starting price — whichever is higher.

What is Best Odds Guaranteed?

Best Odds Guaranteed (BOG) is a promotion offered by UK bookmakers on horse racing (and sometimes greyhound racing) where you are guaranteed to receive the better of your requested odds or the Starting Price (SP). If the SP is higher than your requested odds when you placed the bet, the bookmaker tops up your winnings to the SP automatically.

For example: you back a horse at 4/1. By race time the SP is 6/1. With BOG, you are paid at 6/1. Without BOG, you receive only 4/1.

Which UK bookmakers offer BOG in 2026?

BookmakerBOG fromGreyhounds?Multiples?Notes
Bet3658:00am race day✓ Yes✓ YesNo cap — one of the best
William Hill8:00am race day✓ Yes✓ Yes£50,000 daily cap
Paddy Power8:00am race day✓ Yes✓ YesIncludes Irish racing
Betfair Sportsbook8:00am race dayLimited✓ YesNot Betfair Exchange
Ladbrokes8:00am race day✓ Yes✓ Yes£50,000 daily cap
Sky Bet8:00am race day✗ No✓ YesUK & Irish racing only

How to claim BOG

  1. Open an account with a BOG bookmaker (links above)
  2. Place a win or each-way bet on a horse race before the off
  3. If the starting price is higher than your requested odds, the bookmaker automatically pays you at SP
  4. No claiming required — it is applied automatically to qualifying bets
⚠️ BOG usually applies to win and each-way bets only. It typically does not apply to Lucky 15s, Lucky 31s or other accumulator bet types at most bookmakers. Check individual terms.

Is BOG worth it?

For regular horse racing bettors, BOG is one of the most valuable promotions available. The SP is often higher than early morning prices, especially on race days with significant market moves. Studies suggest BOG adds approximately 3-5% to long-term returns for horse racing bettors who consistently use it.

Bet365 and William Hill offer BOG with no per-bet cap, making them the strongest options for higher-stakes bettors. All major high street bookmakers honour BOG automatically without any manual claiming.

FAQ

What does Best Odds Guaranteed mean?

BOG means the bookmaker guarantees you will be paid at the starting price (SP) if it is higher than the odds you requested when placing your bet. You always get the better of your price or SP.

Does BOG apply to each-way bets?

Yes, at most bookmakers BOG applies to both the win and place parts of an each-way bet. Check individual bookmaker terms as some may have restrictions on the place part.

Do I need to opt in to BOG?

At most major UK bookmakers BOG is automatic — no opt-in required. It is applied to all qualifying bets on horse racing placed before the off.

Does BOG apply to greyhound racing?

At Bet365, William Hill, Paddy Power and Ladbrokes yes. Sky Bet does not offer BOG on greyhounds. Check terms before betting on greyhounds for BOG.